Do you know how to achieve your goals for 2019? And, have you remembered to include the digital trends for 2019?
The idea behind this blog is to update you on a number of digital trends that you won’t be able to avoid considering and including in your digital actions for the coming year.
Read about these trends below.
1. Video Marketing
80% of all internet traffic worldwide in 2019 will come from videos.
You don’t need fancy video equipment to get started on your video efforts. And, instead of collaborating with a video expert, you can be the expert and produce the video yourself using your smartphone.
If, when the time comes, you want to put more money and energy into Video Marketing, you may consider making a video involving your customers, and animated video or a video about your brand and your overall company vision.
With a chatbot you are able to respond to 100% of your messages and increase your conversion rate.
A chatbot is a computer program, only with human competencies that enable you to chat with your existing and new customers without you having to be physically present. Instead of getting answers from real people in customer services, customers getting their responses from an automated customer support service.
Modern chatbots rely on AI (Artificial Intelligence), whereby your automated customer support doesn’t have prepared answers but, instead, comes up with suggestions that match the topic.
Here are some chatbots worth checking out if you are thinking about incorporating a chatbot into your customer services and, more importantly, if you want to increase your shop’s conversion rate even further.
Engagement will be decreased by 83% if the content lacks relevance.
Personalization is one of the key factors if you want to avoid a low level of engagement with the content in your shop. Personalization means delivering individualized content to customers. Your database and analysis will give you valuable information about your customers’ individual purchasing habits thus enabling you to provide individualized content to every single customer.
You can start your personalization by enhancing the recommendations in your shop so that your customers see products that are related to or inspired by the product they are viewing or are recommended on the basis of their present purchase.
4. Micro influencers
Influencer content performs better than brand-created content say 51% of brands.
Micro influencers are primarily bloggers or minor celebrities who have smaller groups of followers between 2,000 and 50,000 on a social media platform. Instead of advertising your own brand, you can pay these influencers to advertise your products. Influencers are experts in a specific area and create blog posts with a high level of engagement and also with a higher level of engagement than your own branded content.
Customers are also more likely to trust the Influencers they follow because they are “normal” people, sharing pictures from their everyday lives.
5. Voice search
By 2020, 50% of all searches will be made through voice searches.
When looking for a specific address, a good restaurant or looking for some new running shoes, you normally find what you’re looking for by typing your question or keyword into Google. With voice search it’s different. Here, your customers speak to their personal voice assistant, who then answers their questions.
Siri, Amazon’s Alexa or Google Assistant are some of the most well-known voice assistants on the market. Google Assistant is the best developer in that it can answer most questions and answer the most questions.
To get started with voice search you should know the difference between voice search and written searches, read more about it here.
6. Artificial Intelligence (AI)
AI will be able to increase productivity and profits by up to 84% by 2035
When you learn new things, make decisions or consider a specific situation, it’s your brain that helps you. AI gives machines an artificial brain that enables these machines to do the same things humans do.
By integrating AI, you are giving your computer or chatbot (Read trend number 3) the ability to learn and take actions. In some situations, AI can replace or support your customer services.
With AI, you are able to work faster and make decisions more quickly when existing customers have questions or new customers need assistance before making a purchase. It also helps you avoid human error and act as soon as the problem arises. Read about other benefits with AI here.
If you want to get started with this trend, you should probably start hiring a software developer or programmers. If you are curious about AI and want to get some ideas on where to start, read these findings.
Which digital trends did you like the most?
If you are searching for the right content to drive traffic to your shop, video Marketing is an option.
If you want to assure that your shop got a mention as the only one, when new visitors search through their voice, then voice search is a must for your initiatives in 2019.
If you want to create more trust, micro influencers can help you gain trust.
Feel free to comment if you have something on your mind regarding this blog post